We are African and proud of it. We care about empowering and impacting Nigerians in ways that make their everyday life better. Our goal is to be the preferred brand of choice for the entire family, babies, children and adults. We are with families from the very beginning of the day when they wake up to the end of the night when they return from a hard days work.
Or mission is to impact the lives of consumers in Nigeria and ultimately all over Africa, by being the number one source of high quality and value consumer products enriching the lives of our consumers every day. To develop local resources in order to reduce import dependence and become self-sufficient.
Our Core Values include: